McDonald’s Nutrition: McDonald’s to ‘reinvent’ nutrition by changing menu
McDonald’s is moving toward a new concept of nutrition, in which it will use fresh produce to make its sandwiches, and the use of ingredients such as meat and milk to make their drinks.
The fast-food chain announced on Tuesday that it will start using fresh produce in its hamburgers, and that its dairy products will be supplemented with eggs.
In a blog post, McDonald’s nutritionist Jeff Lebovich said that the new concept, which it calls “Nutrition in the Home,” will “give consumers the opportunity to have more control over their diet.”
Leboviche said that McDonald’s will also be using its ingredients differently to its other restaurants.
“Instead of buying a product from a major supermarket chain, we’ll buy our ingredients directly from the farmer in our area,” Lebovsky said.
“And we’ll also be sourcing from locally grown and sustainable farms.
This means fewer ingredients and less processed food.”
The company said that this change will “help us focus on our core consumer needs, including the most important ingredient—fresh fruits and vegetables, and all-natural ingredients, like soy milk and nut butters.”
In the post, Lebovitz also said that he’s looking forward to working with other food and beverage companies to make the concept a reality.
“In the coming months, we will begin to offer our customers a new way to eat and to learn about our products, as we explore new ways to increase customer engagement,” Leblovitz wrote.
He also said in the post that the “New Nutritional Concept” will “bring the benefits of the Nutritio concept, while still offering our customers the convenience of their favorite restaurants.”
“We will also continue to explore how to continue to innovate and make food a better option, so that we can meet our customers’ unique needs, while giving them the convenience and value of their McDonald’s,” he said.
The company has been working on this new approach to nutrition for some time.
In September, it announced a plan to start testing the new Nutritios at its restaurants in 2018.
According to a post on the company’s blog, the plan involves testing new foods in the form of whole fruits, vegetables, legumes, nuts, and seeds.
“We are excited to bring these new ideas to our customers and to explore our own nutritional plans, and will continue to test and improve the Nutrientio concept,” Lebreovitz said.
He said that “Nutrientio” will be rolled out over the course of the year.
“While Nutrientios may seem like a very small change, it’s going to help our customers with a lot,” he wrote.
“For example, they can go grocery shopping without buying a whole lot of food at a time, and they can focus on one thing and one thing only—getting their food to their table quickly and efficiently.”
The plan also included a “further exploration of how we can make the food more accessible for our customers.”
In May, McDonalds reported a loss of $1.4 billion, or 7 cents a share.
The chain said that it would cut expenses by about $4.3 billion and make the company more profitable.
The financial results were disappointing for McDonalds, which reported a profit of $2.6 billion, which was down from a profit that was $3.2 billion in 2016.
The stock rose more than 9 percent in the first quarter, rising to $1,099.24 in the latest earnings report.
The earnings were also better than the analyst consensus of $3,837.23, according to FactSet.
McDonalds has struggled in the past with high food prices and high turnover.
The food chain has been struggling with the rise of “value-based pricing” in restaurants, which requires customers to pay a higher price for certain items, such as fries.
The policy has been a boon to McDonald’s.
In 2017, the chain reported an increase in profit of nearly 40 percent from the previous year.